From familiar faces like Tony the Tiger and Mr. Clean to new characters like Domino’s Mac Scott and Cava’s Peter Chip, brand mascots are clearly having a moment. Digiday reporter Kimeko McCoy tapped David Tann to explore why.
In her recent feature, David gives his take on the resurgence and explains how nostalgia, cultural memory, and well-timed humor are helping mascots connect with modern audiences in fresh, meaningful ways. Read the Full Feature
Brand mascots aren’t a new phenomenon, but a cyclical one.”
- David Tann
About Digiday: Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
