Lacuna | Tantrum Agency

Client

Charlotte-Mecklenburg Schools

Location

Charlotte, NC

Year Complete

2019

Website

cmsk12.org

Industry

Education

Services

Content

Strategy

Digital

Opening Doors to Creative Careers

For many students, creative careers feel invisible. They may have the curiosity, imagination, and potential to succeed in advertising or design, but they rarely have access to the mentors, experiences, or industry connections that make those careers feel possible.

Partnering with Charlotte-Mecklenburg Schools, Tantrum created Lacuna, an immersive program designed to introduce high school students to the world of creativity through real projects, industry mentorship, and hands-on experience. More than a classroom initiative, Lacuna became a bridge between education and the creative industry, helping students see new possibilities for their futures.

Tantrum Agency Lacuna program for Charlotte-Mecklenburg Schools featuring students participating in a creative learning session

Learning by Creating

Rather than teaching theory alone, Lacuna immersed students in the creative process through collaborative workshops, strategic thinking, storytelling, design, and presentation. Working alongside industry professionals, students experienced the same problem-solving approach used by agencies every day while building confidence in their own ideas and abilities.

From the Front of the Classroom

Teachers see firsthand what happens when students connect what they’re learning to the world beyond school. They see the curiosity, the confidence, and the moments when something finally clicks. Here’s what the educators and leaders who’ve experienced Lacuna have to say.