Tantrum Agency brand toolkit for NBA Basketball Schools supporting consistent global program communications
NBMBAA

A Promise Kept.

Client

NBMBAA

Location

Atlanta, GA

Year Complete

2022

Website

Industry

Non-Profit
A Promise Kept
When the National Black MBA Association selected A Promise Kept as the theme for its annual conference, the opportunity extended far beyond creating event graphics. The words needed meaning. They needed to honor the organization's history while inspiring the next generation of Black leaders.The result was a conference identity rooted in heritage, purpose, and the enduring promise to create greater opportunities for Black professionals and entrepreneurs.
Inspired by a Legacy of Craft
The quilts of Gee's Bend served as both a cultural reference and a creative framework. Their bold compositions, layered geometry, and handcrafted spirit informed a visual language that felt timeless, expressive, and deeply rooted in community.

Adinkra symbols, long used throughout West Africa to communicate values, wisdom, and shared ideals, became the foundation for a custom system of icons and patterns that carried meaning throughout the conference experience.
[ National Black MBA Association ]

A Promise kept.

A celebration of decades of progress and a call to continue opening doors for future generations of Black professionals, entrepreneurs, and business leaders.
Tantrum Agency NBMBAA conference identity applied to an A Promise Kept branded tote bag
Tantrum Agency digital content for NBMBAA A Promise Kept shown on a mobile LinkedIn experience
Tantrum Agency A Promise Kept conference identity applied to branded mugs and event merchandise
Tantrum Agency NBMBAA conference branding applied to an A Promise Kept journal and event collateral