A New Name That Opened New Doors
As Edquity evolved, its name no longer reflected the breadth of its mission. What began as a platform focused on higher education had grown into a technology company helping people access emergency financial support through employers, colleges, and public agencies. The business had outgrown its identity.
We partnered with the team to guide that next chapter from the ground up. Together, we developed a new name, a refreshed brand strategy, a visual identity, and a digital experience that better captured the company's purpose and ambition. Beam became the foundation for everything that followed.
