Tantrum Agency Feelings Meet Facts campaign for Child Mind Institute featuring children’s mental health brand storytelling
Child Mind Institute

Feelings

Meet Facts

Client

Child Mind Institute

Location

New York, NY

Year Complete

2025

Industry

Non-Profit
Where Feelings Meet Facts
Parents are often navigating uncertainty, searching for answers while trying to understand what their child is experiencing. At the same time, clinicians, educators, and policymakers need trusted, evidence-based information to make informed decisions. Bridging those audiences requires more than expertise. It requires empathy.

Working with the Child Mind Institute, Tantrum developed Feelings Meet Facts, a unified communications platform that paired emotionally resonant storytelling with clinical credibility. Designed to support fundraising, education, advocacy, and digital engagement, the platform created a consistent voice that was as compassionate as it was authoritative.
Tantrum Agency social campaign for Child Mind Institute featuring Feelings Meet Facts mental health awareness messaging
Science, With Heart
Mental health is deeply emotional. The messaging should be too. By uniting compassion with scientific rigor, the strategy helped the organization communicate with greater clarity, consistency, and impact, advancing its mission to transform children's mental health through education, care, and research.
Child mind institute
“My thoughts were causing me so much anxiety. I couldn't really connect to my peers at school."
AVA
Child Mind Institute
Building Momentum
Awareness grows through consistency, but giving happens in moments. We developed an integrated campaign led by digital and social channels, using strategic fundraising pulses throughout the year to increase engagement, inspire donations, and build a broader national audience.
Child mind institute
“OCD worries are so big, they're like a monster, a monster with it's own name. My worry monster's name is Gerald, and Gerald is annoying."
Jesse
Child Mind Institute
Tantrum Agency brand photography for New York City-based Child Mind Institute supporting the Feelings Meet Facts children’s mental health campaign
One Voice. Every Audience.
From fundraising campaigns to educational resources and digital experiences, Feelings Meet Facts provided a flexible messaging platform that could adapt across audiences while remaining unmistakably Child Mind Institute.
Tantrum Agency digital storytelling for Child Mind Institute featuring a young person’s mental health testimonial on social media
Credibility Builds Confidence
Every touchpoint balanced emotionally grounded storytelling with research-backed insights, ensuring the Child Mind Institute's expertise remained clear without feeling clinical or inaccessible.
Beyond the Screen
The campaign extended beyond digital to meet families where they live.

Out-of-home placements across California increased awareness of Child Mind Institute's West Coast clinics while reinforcing the campaign's central message in the communities it serves.