Tantrum Agency FRQNCY Media rebrand displayed as a colorful street mural inspired by audio culture
FRQNCY Media

FRQNCY

Client

FRQNCY Media

Location

Atlanta, GA

Year Complete

2020

Industry

Podcast
What's Old Sounds New Again
Long before podcasts, streaming platforms, and digital media, people gathered around the radio. They tuned in, shared moments, and discovered voices that shaped culture.

FRQNCY Media embraced that connection between past and present, building a brand around the idea that great storytelling never goes out of style. The result was an identity that felt nostalgic without feeling dated, playful without sacrificing sophistication, and expressive enough to reflect the team's eclectic creative spirit.
Inspired by the History of Sound
Vintage photography nods to the experimental history of radio and recorded sound. Surreal collages celebrate the limitless possibilities of modern multimedia. A vibrant color palette reflects the diversity of the team, while playful icons add rhythm, personality, and movement throughout the brand.

Together, these elements create a visual language that feels familiar and unexpected at the same time.
Designed to Resonate
The identity draws from decades of audio culture while feeling unmistakably contemporary. The rebrand became less about transformation and more about alignment, expressing the company's creativity, curiosity, and sense of community with greater clarity.

As founder and CEO Michelle Khouri described it, the rebrand felt more like a homecoming than a departure.