Tantrum Agency brand strategy for Lobos 1707 featuring premium tequila brand storytelling
Lobos 1707

Strength

of the Pack

Client

Lobos 1707

Location

New York, NY

Year Complete

2020

Industry

Spirits & Alcohol
Every Great Brand Starts as a Story
Before Lobos 1707 became one of the fastest-rising names in premium tequila, it was an ambitious vision shared among a small group of founders, investors, and industry leaders.

Long before the product reached store shelves or the brand partnered with cultural icons like LeBron James, Anthony Davis, and Draymond Green, Tantrum worked alongside CEO Dia Simms and the founding team to help shape that vision. Through a series of investor presentations and executive materials, we helped transform an idea into a story people could believe in.

Sometimes the first audience isn't the consumer. It's the people who will help build the brand.
Setting the Table
Great brands don't begin with advertising. They begin with alignment.

Working closely with the executive team, we developed the foundational narrative that communicated the opportunity behind Lobos 1707. The presentations balanced the brand's rich heritage with its modern ambition, helping prospective investors, executives, and strategic partners understand not only what the company would make, but what it stood for.
Lobos 1707
“The wolf pack takes care of each other... One can't be strong without the group. This entire brand proposition has been built in that.”
Dia Simms
CEO • Lobos 1707
Tantrum Agency Lobos 1707 storytelling featuring premium tequila and the Strength of the Pack positioning
Heritage Meets Innovation
The story of Lobos 1707 is one of reinvention. Drawing inspiration from founder Diego Osorio's family history and a centuries-old tradition of finishing agave spirits in Pedro Ximénez sherry barrels, the brand fused Old World craftsmanship with a distinctly modern perspective. Our role was to translate that narrative into compelling visual and verbal storytelling that gave the brand credibility before it ever entered the market.
The Strength of the Pack
Inspired by the social nature of wolves, the early positioning centered around a simple belief. The best moments in life are meant to be shared. This idea became the foundation for the messaging platform Share Life. Share Love. Share Lobos. More than a tagline, it established an emotional point of view rooted in celebration, connection, and community. It was a brand designed not around consumption, but around the people gathered together.
Tantrum Agency Strength of the Pack campaign for Lobos 1707 displayed on an outdoor billboard