Topo Athletic Aura Running Shoe Launch Campaign

Topo Athletic

Aura

Client

Topo Athletic

Location

Boston, MA

Year Complete

2024

Website

topoathletic.com

Industry

Retail

Services

Creative

Digital

Content

Tantrum Agency Aura launch campaign for Topo Athletic featuring the stability running shoe in campaign photography

Confidence in Every Step

For years, runners needing extra support were forced to choose between stability and comfort, guidance and natural movement. Aura challenged that assumption.

Built around Topo Athletic's signature fit, the launch introduced a new kind of stability shoe, one that works with the body instead of against it, delivering confidence mile after mile without sacrificing the freedom runners expect from Topo.

Topo athletic

“The Aura was a very nice cruiser for easy and recovery runs.”

Chad Zimmermann

Believe in the Run

Tantrum Agency Aura campaign photography for Topo Athletic highlighting confidence and natural movement

A New Standard for Stability

Aura debuted as Topo's newest max cushion stability shoe, combining the Y Frame Guidance System, ZipFoam™ cushioning, and the brand's signature anatomical fit into one cohesive experience. Through campaign messaging, photography, digital storytelling, retail assets, and product education, the launch established Aura as a stability shoe that inspires confidence instead of compromise.

Tantrum Agency Topo Athletic Aura campaign displayed through launch graphics on social media

Topo Athletic Aura retail campaign by Tantrum Agency displayed in a storefront window

Tantrum Agency campaign for the Topo Athletic Aura stability shoe featuring product and running imagery

Tantrum Agency Topo Athletic Aura launch creative displayed through retail window graphics

Radiate Confidence

The campaign celebrated the quiet confidence that comes from preparation, consistency, and countless miles that happen long before race day. Rather than focusing on fear of injury or overpronation, the messaging reframed stability as something empowering. Confidence that begins with every step and carries through every mile.

Aura

“The Aura was a very nice cruiser for easy and recovery runs.”

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