Turnerboone Digital Showroom website designed by Tantrum Agency to showcase workplace projects and expertise
Turnerboone

Digital

Showroom

Client

Turnerboone

Location

Atlanta, GA

Year Complete

2021

Industry

Interior Design
Beyond the Showroom
The best workplaces aren't built by furniture alone. They're shaped by the people who design them, the culture they support, and the experiences they create.

As Turnerboone expanded across the Southeast, the company needed a digital presence that reflected the depth of its expertise and the evolution of its business. The challenge wasn't simply to redesign a website. It was to create an experience that captured what it's like to work with Turnerboone before a conversation ever began.
Rethinking the Journey
Most furniture websites begin with products. This one begins with people.

The new information architecture was built around the stories that define the company, guiding visitors through Places, People, Passion, Purpose, Projects, and finally Products. The navigation itself became a strategic statement, shifting the conversation from what Turnerboone sells to how it helps organizations create better places to work.
turnerboone

“For us, building a relationship based on respect, earned trust and service makes us come alive.”

Laura Boone & Ellen Turner
co-founders • turnerboone
Tantrum Agency Turnerboone website redesign featuring editorial project storytelling and workplace design
Experience Over Inventory
The redesigned website combines editorial storytelling, project highlights, and thoughtful navigation into an experience that reflects Turnerboone's consultative approach.

Visitors gain a deeper understanding of the company's values, capabilities, and process long before exploring a single product. Because choosing a workplace partner is about more than selecting furniture. It's about finding the right team.
turnerboone

“We put our names on every project. We are personally involved in each relationship.”

Laura Boone & Ellen Turner
co-founders • turnerboone
Turnerboone digital experience by Tantrum Agency highlighting the company’s people, projects and culture
Designing spaces. Building relationships.
Tantrum Agency website design for Turnerboone featuring workplace interiors and project storytelling
Turnerboone Digital Showroom by Tantrum Agency showcasing workplace design through an editorial web experience
Tantrum Agency digital strategy for Turnerboone reflected in a people-first website experience
Turnerboone website redesign by Tantrum Agency featuring project imagery and workplace expertise
Turnerboone Digital Showroom editorial photography by Tantrum Agency showcasing workplace design