Tantrum Agency branding and packaging for CAMP, an outdoors-inspired cannabis brand built around exploration and optimism
Camp

Camp

Client

Camp

Location

Las Vegas, NV

Year Complete

2019

Industry

Retail
Find Your Happy Place
Some brands are built around a product. CAMP was built around a feeling.

Inspired by the rituals of getting outside and disconnecting from the noise, CAMP introduced a fresh perspective to the cannabis category. One that felt open, welcoming, and unmistakably optimistic. From strategy and identity to packaging and digital, we helped shape a brand that invited people to slow down, explore, and enjoy the moment.
Gather Around the Fire
Some brands are built around a product. CAMP was built around a feeling.

Inspired by the rituals of getting outside and disconnecting from the noise, CAMP introduced a fresh perspective to the cannabis category. One that felt open, welcoming, and unmistakably optimistic. From strategy and identity to packaging and digital, we helped shape a brand that invited people to slow down, explore, and enjoy the moment.
The best days are often the simplest
Fresh air. Good company. A trail you've never walked before. CAMP borrowed from those experiences to create an identity rooted in exploration and optimism. Every color, illustration, and package was designed to feel like an invitation to step outside and enjoy the journey.
Tantrum Agency CAMP branding shown across packaging and visual applications designed to feel approachable and optimistic
Tantrum Agency CAMP packaging design featuring bold color, illustration and approachable cannabis branding
CAMP cannabis products featuring the brand identity and packaging system created by Tantrum Agency
Tantrum Agency packaging for CAMP showing branded cannabis products within the nature-inspired visual system
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Designed to Feel Approachable
The visual system balances bold graphics with a sense of ease, helping products stand out on the shelf without relying on category clichés. The identity feels playful, confident, and refreshingly free of expectations.