Tantrum Agency retail packaging design for SNOW oral care featuring the premium product system
SNOW®

SNOW®

Client

SNOW®

Location

Phoenix, AZ

Year Complete

2021

Industry

Personal Care
From On-Screen to On-Shelf
Success online is one thing. Standing out in the aisle is another.

After becoming one of the fastest-growing brands in at-home teeth whitening, SNOW® was ready for its next chapter. The company had built a loyal following through ecommerce, but retail demanded a different kind of experience. On the shelf, every package has just a few seconds to earn attention, communicate value, and inspire confidence.
SNOW teeth-whitening packaging designed by Tantrum Agency for physical retail
A Different Kind of Decision
Shopping online and shopping in-store are two completely different experiences.

Without product videos, reviews, or social proof, the packaging had to do more of the work. Clear messaging, thoughtful hierarchy, and premium visual design helped shoppers quickly understand the products while reinforcing the innovation that had made SNOW® an ecommerce leader.
Premium, Without the Noise
Known as the "Apple of Oral Care," SNOW® built its reputation through thoughtful design and premium products.

That philosophy carried into every package. Information was simplified without sacrificing clarity, creating a system that balanced functionality with elegance. Whether on a shelf at Target or in a customer's bathroom, the packaging reflected the same clean, modern aesthetic that defined the brand online.
Ready for Retail
Packaging for whitening kits, toothpaste, mouthwash, whitening wands, and lip exfoliators was unified into a cohesive retail system, supported by point-of-purchase displays and end caps that created a consistent brand presence across every touchpoint.
SNOW point-of-purchase packaging and retail presentation designed by Tantrum Agency
Tantrum Agency SNOW retail packaging displayed as a cohesive in-store oral care system
SNOW product packaging by Tantrum Agency featuring the brand’s clean white retail aesthetic
Tantrum Agency SNOW packaging system shown across whitening, toothpaste and oral care products
SNOW point-of-purchase packaging and retail presentation designed by Tantrum Agency
Tantrum Agency SNOW retail packaging displayed as a cohesive in-store oral care system
SNOW product packaging by Tantrum Agency featuring the brand’s clean white retail aesthetic
Tantrum Agency SNOW packaging system shown across whitening, toothpaste and oral care products
SNOW point-of-purchase packaging and retail presentation designed by Tantrum Agency
Tantrum Agency SNOW retail packaging displayed as a cohesive in-store oral care system
SNOW product packaging by Tantrum Agency featuring the brand’s clean white retail aesthetic
Tantrum Agency SNOW packaging system shown across whitening, toothpaste and oral care products