For many expectant mothers, pregnancy is filled with advice. Some of it comes from doctors. Much of it comes from the people they trust most. A mother. A sister. A friend. A community. From Me, To You was built around that truth.

Developed in partnership with Weber Shandwick for the CDC, the campaign recognized the longstanding disparities Black women face within the healthcare system and approached prenatal vaccination from a different place. Instead of asking women to trust another public health message, it centered the voices, relationships, and lived experiences that already shape how important decisions are made during pregnancy.

One of the most powerful benefits of maternal vaccination happens before a baby is even born.

The campaign brought that idea to life through the phrase From Me, To You, capturing both the emotional and physical protection a mother passes on to her child. It transformed a medical fact into something deeply human.