Gensler

Annual Report

Client

Gensler

Location

San Francisco, CA

Year Complete

2023

Industry

Design & Build
Gensler Leading Through Change annual report designed by Tantrum Agency shown as a premium printed publication
Designed for Designers
Every year, Gensler publishes an annual report that reflects not only the firm's accomplishments, but its perspective on the future of design. For the 2022 edition, Leading Through Change, the goal was to move beyond convention and create a publication that felt as forward-thinking as the work it represented.

The opportunity wasn't simply to redesign an annual report. It was to create an experience worthy of the audience reading it.
A Publication With Purpose
Rather than treating the report as a collection of updates and statistics, the creative approached it as an editorial publication. Narrative, photography, typography, and information design worked together to create a reading experience that balanced clarity with inspiration, allowing the firm's achievements to unfold naturally throughout the book.
When design is the business, every piece matters.
Gensler annual report printed mockup featuring editorial design by Tantrum Agency
Tantrum Agency Gensler Leading Through Change annual report shown as a finished publication
Gensler annual report photography and editorial design by Tantrum Agency
Gensler digital annual report experience by Tantrum Agency displayed on a laptop
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