Tantrum Agency Hawks 50th anniversary campaign for the Atlanta Hawks featuring players and staff gathered courtside
Atlanta Hawks

Hawks 50th

Client

Atlanta Hawks

Location

Atlanta, GA

Year Complete

2018

Industry

Sports & Entertainment
History Worth Revisiting
Fifty years in Atlanta isn't just a number. It's generations of fans, unforgettable moments, and a franchise that has grown alongside its city. The challenge was creating an anniversary identity that could honor that history without becoming nostalgic. One that felt worthy of the occasion while remaining unmistakably Atlanta Hawks.
One Season. One Unified Identity.
Gold became more than a commemorative color. It became a visual thread that tied the celebration together across uniforms, court graphics, marketing materials, and retail. The consistency gave the anniversary a sense of occasion without overwhelming the Hawks' core identity.
Tantrum Agency Hawks 50th anniversary campaign featuring an Atlanta Hawks player in gold warmups hyping teammates on court
Tantrum Agency Atlanta Hawks 50th anniversary logo displayed at center court during game action
Tantrum Agency Hawks 50th anniversary identity applied across the basketball court and arena experience at State Farm Arena
Tantrum Agency Atlanta Hawks 50th anniversary court design shown during live basketball action from above
Tantrum Agency Hawks 50th anniversary branding displayed across the court and game-day environment at State Farm Arena
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