Atlanta Dream Brand Identity & Rebrand

Client

Alanta Dream

Location

Atlanta, GA

Year Complete

2019

Website

dream.wnba.com

Industry

Sports & Entertainment

Services

Branding

Strategy

A New Era Begins with Belief

Some rebrands reflect momentum. This one was built to create it.

The Atlanta Dream was ready to redefine how it showed up on and off the court. The franchise needed an identity that honored its roots while looking confidently toward the future. We partnered with the Dream to develop a new brand that captured the energy of Atlanta, celebrated the strength of women's sports, and established a foundation for the organization's next chapter. It wasn't about changing a logo. It was about changing perception.

Designed to Stand Apart

The new identity gave the organization a cohesive visual system that could live across the court, merchandise, digital experiences, and the fan experience. It created consistency while leaving space for the franchise to continue evolving as new opportunities emerged.

Built for the Moment Ahead

Since the identity debuted, the Atlanta Dream has continued to evolve through new ownership, a new arena, and a renewed excitement around the franchise. The brand has grown alongside that momentum, proving the value of building an identity that isn't tied to a single season, but to a long-term vision.

Atlanta Dream

“The Atlanta Dream’s new brand reflects our strong heritage as a city and a team, while looking toward the future.”

Chris Sienko

Former president & General manager