Atlanta Hawks Peachtree City Edition uniform featuring the concept and branding created by Tantrum Agency
Atlanta Hawks

Peachtree

City Edition

Client

Atlanta Hawks

Location

Atlanta, GA

Year Complete

2019

Industry

Sports & Entertainment
A Uniform with Street Cred
Every great City Edition uniform earns its credibility from the city it represents.

For Atlanta, that credibility has always come from the streets. Not just the culture, the music, and the style that have shaped the city's identity, but the streets themselves. No name is more synonymous with Atlanta than Peachtree, a thread that winds through neighborhoods, communities, and generations.

The Peachtree City Edition transformed that everyday landmark into a uniform that felt unmistakably Atlanta. A design rooted in place, elevated by culture, and destined to live beyond the court.
Where Basketball Meets Streetwear
Atlanta has always influenced culture beyond the game.

The concept embraced the growing presence of peach and blush tones within fashion and streetwear, bringing a palette typically seen on sneakers and apparel onto an NBA court. Inspiration came as much from music, style, and contemporary culture as it did from basketball itself.
More Than a Street Name
There are more than 70 roads throughout Atlanta with "Peachtree" in their name. It's impossible to experience the city without encountering it.

That simple insight became the foundation for the concept. Rather than focusing on a single landmark or historical event, the uniform celebrated something every Atlantan recognizes. A shared thread woven throughout the city's neighborhoods, stories, and everyday life.
peachtree city edition

“From the 71 Peachtree streets to the peach on every license plate, this color belongs to everyone who claims this city as a part of their story.”

Lockervision
Uniform details explained
Tantrum Agency Peachtree City Edition design for the Atlanta Hawks shown through uniform photography
A City Classic
What began as a concept inspired by Atlanta's streets became one of the franchise's most recognizable and celebrated identities. The uniform celebrated something every Atlantan recognizes. A shared thread woven throughout the city's neighborhoods, stories, and everyday life.
Street cred isn't something you design.
It's something you earn.
Atlanta Hawks Peachtree City Edition branding by Tantrum Agency gifted to 2 Chainz
Tantrum Agency Peachtree City Edition creative featuring Atlanta Hawks basketball and streetwear culture with Outkast
Tantrum Agency Atlanta Hawks City Edition identity featuring peach tones inspired by Atlanta culture gifted to Big Krit
Atlanta Hawks Peachtree City Edition branding by Tantrum Agency given to Lecrae featuring Atlanta area code 404
Atlanta Hawks Peachtree City Edition identity created by Tantrum Agency given to Nic Vans from Love Island
Quavo of Migos with his own personalized Atlanta Hawks Peachtree City Edition jersey featuring identity by Tantrum Agency shown