It begins with friends piling into the car, the stop for snacks and drinks, the anticipation on the drive to the stadium, and the traditions that make every Sunday feel familiar. RaceTrac wanted to become part of that ritual through GameDay Grab & Go, a campaign designed to connect with Falcons fans at every stage of their journey.

To bring the campaign to life inside Mercedes-Benz Stadium, Tantrum developed a dynamic digital experience that transformed RaceTrac's in-arena presence into an extension of the game day tradition.