For the spring relaunch of Work Kit, White House Black Market introduced a curated collection of wardrobe essentials designed to simplify dressing for the modern professional. Built around timeless pieces that could be mixed, matched, and styled from morning meetings to evening plans, the collection celebrated The Art of Effortless Workwear.

Tantrum translated that philosophy into a comprehensive in-store campaign that helped shoppers see not just individual garments, but an entire wardrobe working together.

Clean typography, refined messaging, and elevated in-store graphics reflected White House Black Market's signature aesthetic while creating a clear visual hierarchy throughout the retail environment. Every touchpoint supported the collection's promise: polished style without unnecessary complexity.