As White House Black Market reimagined its customer rewards experience, the opportunity extended far beyond launching a new credit card. The brand needed a loyalty program that felt as refined as the women it was designed for, transforming everyday shopping into an experience that recognized and rewarded lasting relationships.

Tantrum partnered with Chico's FAS to create the complete identity and communications system for WHBM Prestige.

WHBM Prestige was designed to elevate every interaction, creating an experience that celebrated loyalty through thoughtful messaging, refined design, and a seamless customer journey. Every touchpoint reinforced the feeling that customers weren't simply earning rewards. They were being recognized for their relationship with the brand.

From digital application flows and ecommerce experiences to in-store signage, direct mail, packaging, onboarding, and customer communications, every interaction was thoughtfully designed to feel cohesive and unmistakably White House Black Market.