Sometimes the smallest change creates the biggest shift.

For more than 55 years, Planners & Engineers Collaborative built a reputation for solving complex challenges through collaboration across engineering, planning, surveying, and landscape architecture. But as the firm evolved, its brand no longer reflected the breadth of its expertise or the ambition of its future.

Adding the "+" transformed the company's identity from a descriptive name into a point of view. It became a simple expression of how the firm works, bringing multiple disciplines together to create solutions that are more comprehensive, more collaborative, and more valuable than any one service alone.

PEC+ became a promise.