A Better Way to Belong
As Chico's reimagined its customer rewards experience, the opportunity extended far beyond launching a new credit card. The brand needed a cohesive program that would feel intuitive across every touchpoint while reflecting the confidence, warmth, and sophistication customers already associated with Chico's.
Tantrum partnered with Chico's FAS to create the complete identity and communications system for Club Chico's, developing the program name, visual identity, messaging platform, membership architecture, and launch campaign that would define the experience from the first interaction to every purchase that followed.
